What are the Benefits of Transcribing Audio to Text?

Posted on December 15, 2022
By Lingual Consultancy Services

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Using audio material to communicate with your users is a brilliant idea. However, you are losing out on a considerable amount of audience if you only develop audio content. Therefore, transform your audio into a text file so more people can interact with it and become your customers. You can turn your audio recording into text form using audio transcription. It is the process of turning audio recordings, including podcasts, speeches, lectures, conferences, audio blogs, and interviews, into a text format known as a transcript, and a qualified individual who specializes in transcribing audio is a Transcriber.

When making crucial business choices, these text files may be used, shared, and are immensely useful. There are more substantial uses for transcription. Through transcription, you can comprehend dialects with a diverse variety of accents and pronunciations. You may utilize transcription to convert your interviews, significant meetings, and video footage into text format, eventually saving time and money. There are two transcription alternatives available to convert audio to text:

  • Self-Transcription - This involves a person turning an audio recording into text.
  • Automated Transcription - You may use an app to aid you with this.

There are several advantages of transcribing audio to text, which we shall discover in this post.

Improve Accessibility by Transcribing Audio to Text

Content accessibility is likely the most significant advantage of transcription, which makes sense given that closed captions were initially established as a solution to offer d/Deaf and hard-of-hearing persons an identical entertainment experience. By converting audio to text, you may convey to your audience that they are significant to you and that there is no easier way for them to understand what you are trying to say. Adopting this strategy will allow you to reach a wider audience and increase marketability. Audio transcription makes much more sense for individuals who prefer reading to listening, enhancing your content's accessibility.

Improve SEO

If you want to distinguish yourself from the competition, SEO plays a crucial role. You must be mindful of your SEO ranking if you want to increase the reach & appeal of your audio content and make it accessible to millions of people. Additionally, you must ensure that your material is accessible in text format if you want more people to get it in search results. Using transcription will put your content on the search engine's radar, allowing more people to find it and putting you at the top of the search engine results, all of which will improve your SEO. The best thing is that more users will be able to find you, and both your traffic and SEO ranking will increase as a result.

Repurposing Your Content

If all your content is audio, you can make the most of your strategy, have it transcribed, and redesign it to make it more accessible to more users and optimize your profits. Transcription services may be used to edit and transform many types of content, including articles, blogs, social media postings, and more. Here are some techniques for content repurposing:

  • Blogs - You should turn your conference or webinar presentations into blog posts if you are doing either. Users who don't watch your videos can access the content by having transcribed your webinar and other videos.
  • Email Campaign - It's time to give email marketing a shot if you haven't thought of it already to improve accessibility. Email campaigns may be used for various purposes and are a great way to communicate with your audience directly. If you've done a customer interview, you may record it, acquire a transcription of the conversation, and distribute it to a bigger audience.
  • Use of Infographics - To strengthen your brand, infographics may be utilized. You may convert it into an infographic if you have just finished recording a new podcast session. Giving your audience another platform to enjoy will encourage them to follow you and grow your following.
  • Use Social Media - Nowadays, it's crucial to be active across all social media platforms. Around four billion people use social media globally, and five billion people are anticipated to do so by 2025. By having your information transcribed, you may reach a large audience. If these people find it interesting, they will spread the word to their friends and family, which can improve your standing on social networking sites.

Increases the Rate of Engagement

Each social media site has a wealth of text content, so if you would like to lead social media with your content, convert your audio to text. Because not everyone on social media is in the mood to listen to audio information, but if your audio content is accurately transcribed, you have a greater chance of receiving more hits. It often directly impacts your exposure rate on social media sites and search engines. More people will share your material with their friends as it is viewed for longer periods. Additionally, since transcription contains the text having keywords, subjects, and phrases that may be connected to other content as well, you may get more exposure or reachability.

Using Transcription is Economical

Your social media marketing approach must carefully consider your budget. However, you may succeed with it if you have a good strategy and enough financing. You have three alternatives when it comes to converting audio into text. One possibility is to pay a professional to transcribe your audio; a second is to use a programme or app, and a third is to do it yourself. Regardless of the solution you choose, you must remember that there is no market for audio sharing without transcription.

Regardless of how expanded or small-scale, your business is, you already understand the value of expanding your audience and eventually converting them into potential clients. If you don't have the right strategies in place, it's difficult to stand out from competitors, given the millions of blogs, articles, and emails being published every day. Using transcription tools & services has many advantages and can significantly impact how you consume or promote the content. 

If you have not yet taken advantage of the extensive benefits of Lingual Consultancy’s audio-to-text transcriptions, think about doing so. We provide transcription services in over 150 languages for meetings, seminars, speeches, conferences, interviews, depositions, etc.
For requirements/queries you may write to us at [email protected] or visit our website for more information.