As the digital world pushes for more globalized and shared experiences, the worldwide translation sector is expected to rise in the coming years. Early projections estimate that it will be worth $46.21 billion by 2027, growing at a CAGR of 2.1% from 2020 to 2027. With the pandemic keeping people indoors and glued to their screens, this is the ideal time for businesses to leverage multilingual content to stay ahead of the competition.
Quality translation puts businesses in front of a global audience, builds brand confidence, and enhances search engine visibility. Here are five reasons why translation is crucial for reaching new and diverse audiences.
The Global Rise of Translation Services
Translation services are becoming an essential tool for businesses looking to grow globally. Whether it’s online shopping, brand loyalty, or SEO strategies, accurate translation helps businesses connect with audiences in a way that feels personal and localized.
1. Increase in Online Shopping Behavior
The coronavirus pandemic has significantly altered how people live and shop, opening opportunities for businesses to connect with them online using translated content. In 2020 alone, nearly two billion people purchased products or services online, with global e-commerce sales surpassing $4.2 trillion.
UNCTAD Secretary-General Mukhisa Kituyi stated, “The COVID-19 pandemic has accelerated the transition to a digital society. As the global economy moves toward recovery, the changes we make now will have long-term consequences.” The growing popularity of online shopping emphasizes the importance of catering to global customers in their native languages.
2. The New Normal in Shopping Post-COVID-19
As the “buy local” movement gains traction, consumer preferences and shopping habits are changing. More consumers are transitioning online for essential products such as groceries, cosmetics, and medicines.
According to Alexandre Barbosa of Brazil’s Cetic.br, the pandemic led to a surge in online purchases for essential goods in Brazil, demonstrating the value of connecting with audiences in their native tongue. Businesses that adapt to this trend by providing localized content are better positioned to build trust and long-term customer relationships.
3. Translation Improves Brand Loyalty
Did you know that four out of ten consumers won’t engage with a brand that doesn’t offer a language option in their native language? Furthermore, 72.4% of consumers prefer to purchase products with information written in their language.
Whether your company operates in a B2B or B2C space, localizing content is a powerful way to build brand trust and credibility. High-quality translations signal professionalism and commitment, while poor translations risk alienating potential customers. By prioritizing accurate translations, you show your audience that you value their needs, which leads to stronger brand loyalty.
4. Translation Helps in Better Organic Search
High-quality translated content is a game-changer for SEO (Search Engine Optimization). With more consumers online and actively searching for products, having translated terms and phrases on your website increases the likelihood of appearing in search results in different languages.
Adding a foreign language option to your website improves search engine rankings and attracts international traffic, leading to more inquiries and sales. Multilingual content is a cost-effective way to expand your online presence and reach untapped markets.
5. Moving Ahead in the Competition
No matter your industry, translating web content gives your business a competitive edge. Many companies overlook the importance of accurate translation, leaving less competition in the global market. This creates an opportunity for your brand to stand out and establish a memorable presence among international audiences.
While some international customers may understand English, providing quality translations in their native language significantly enhances their experience. It’s not just about being understood — it’s about being remembered.
H2: Ready to Expand Your Global Reach?
Want to grow your business in the global market? Don’t wait too long. Get your content localized by Lingual Consultancy. For requirements or queries, drop us an email at [email protected] or give us a call at +91 124 2848100.
