Being a user, how long do you stay on a webpage before leaving? It’s a very obvious question, yet the answer has always been the same: Not very long. On average, a page visit lasts even less than a minute. Since users and readers are always in a rush, you cannot attract their attention unless you present something extraordinary! Another important factor is that website visitors are 4 times more likely to take interest in a service or make a purchase from a website in their own language. According to research, 72% of internet users are non-English speakers. Over 1 billion people access the internet in a language other than English. According to Ethnologue, Chinese is the most widely spoken language in the world, followed by Spanish, then English, Arabic, Hindi, and more. While English remains a popular language, a large number of other languages are spoken and written day-to-day. So how can you make the most out of the languages that surround you?
Go for Website Localization!
Make your services available in more and more languages. This doesn’t mean you should simply translate your site into the world’s top languages. Instead, figure out who your target market is and what languages they speak, and act accordingly. Localization is key to reaching your audience. Ensure your translated website is easily accessible and the content is high quality. This not only increases traffic but also makes your customers feel more connected and valued.
Key Considerations for Website Localization
Always keep in mind that user experience should be equal in all languages. Strive to create a localized website that mirrors the original in every way—ensuring it functions and looks as great as it does in its original language. Take localization to the next level by ensuring that all links, headers, titles, and image texts work seamlessly when switching languages, without breaking any elements of the website.
Why Localize Your Website?
Build Credibility with Your Customers
When you make efforts to speak to your target market in their native language, your customers will recognize your attempts at improving their user experience. As a result, visitors will have a positive experience that enhances your credibility.
Strengthen Your Brand Identity Globally
Localization also helps with building your global brand recognition. Your ability to communicate in the language of your customers will most likely position your brand as a trustworthy solution to their needs.
Reap SEO Benefits from Localization
SEO is a competitive market, and keywords in English can often be overcrowded. By localizing your website, you open up less competitive SEO opportunities in other languages, allowing you to target additional keywords and drive more traffic to your site.
Let Localization Yield Money for You
By reaching more markets through localization, you are tapping into diverse languages that expand your audience base. Done correctly, localization can lead to high ROI, as you’ll reach broader markets and grow your business.
LC provides language services with a pool of over 16,000 translators, transcribers, interpreters, and voice artists across the globe, simplifying the localization process for you. Focus on building your website, and let us handle the translation work.
