The global app market is booming and is projected to hit a revenue of $188.9 billion this year. With the increasing popularity of mobile-first and mobile-only concepts worldwide, launching an app in the international market has become more enticing. But localization is a critical step in reaching a global audience.
Do you own an app-based business? Is your app gaining popularity among users? Has it seen an increase in downloads and positive feedback? If so, it’s time to consider localizing your mobile app. While app localization can be costly—ranging from $50,000 to $500,000 per language—it’s an investment that pays off. Let’s explore how app localization can give your business the best return on investment (ROI).
1. Localization Gives You Access to the Global Market
Localization opens doors to a global market. By conducting thorough research before localizing your app, you can identify target countries with high demand for your app. Once you adapt your app to these regions’ language and culture, you can expand beyond your domestic market and gain traction in international territories.
2. Expand Your Sales Potential Beyond Limits with App Localization
Localization can greatly increase your sales potential. For instance, the gaming app Pokémon Go earned $35 million in just the first two weeks after its launch, thanks to effective localization. Both Pokémon Go and Nintendo achieved global sales success by localizing their apps properly. No matter what product or service you offer, app localization helps you tap into new markets and boost sales internationally.
3. A Localized App Gives You the Strength to Compete with International App Providers
User experience is key to success in the app world. Research shows that 90% of users delete an app immediately after installing it, and only 16% give the app a second chance. Localization plays a pivotal role in improving user experience. Proper localization helps your app stand out and be competitive in international markets. Additionally, listing your app in local app stores of target countries can help you further compete with global players.
4. Localization Increases Your Visibility
Localization directly impacts your app’s visibility in the app stores. Localized apps tend to receive positive feedback, improving their rankings. To optimize visibility, focus on App Store Optimization (ASO) strategies, and ensure that your app’s content, symbols, descriptions, and images are all localized. With these efforts, your app can see 128% more downloads worldwide, according to a study by Distomo.
Ready to Localize Your App?
The high investment in app localization can yield impressive returns. Don’t let budget constraints hold you back. Do it right, and your app will provide the best ROI.
If you’re looking for a professional translation company to localize your app, Lingual Consultancy is here to help. We specialize in app localization services and can support your needs in over 250 languages.
For queries, reach us at [email protected]
