App Localization gives the best ROI to your Application

The global app market is multiplying and is projected to hit a revenue of $188.9 billion by this year. Launching an app in the international market is more tempting in the current markets emerging with mobile-first and mobile-only concepts globally. Moreover, we have tools and strategies for market testing of the applications, that are more economical. However, localization is a crucial step to reach the global audience. 

Do you own an app-based business? Is your app gaining popularity among people? Does it have an increase in downloads and positive feedback from the audience? If this is the case, you must think of localizing your mobile app. Though app localization costs $50,000 to $500,000 for a single language and it is also a tiring task. Why spend this amount, time and energy on app localization?

Read the following article to get the answer to this question:

1. Localization gives you access to the global market: 
With extensive research before localization, you can decide the target countries that have a high demand for your app. There is no limit to access to the market once you are ready to localize your application. Once you select the target countries and localize your application according to their language and culture, you can grow your popularity in those selected regions of the globe out of your domestic market. 

2. You can expand your sales potential beyond limits with app localization:
The gaming app Pokémon Go earned $35 million in the first two weeks after its launch (Reference: VentureBeat). They received such high sales in a handful of markets in the world. Similar was the case with Nintendo that made unlimited sales in the global market. Both the companies performed precise localization of their application to reach this stage of sales. No matter what you are selling, it is guaranteed that you will get an expanded market overseas for your products or services in some of the other regions. And app localization improves your sales in these markets. 

3. A localized app gives you the strength to compete with international app providers:
Statistics say that almost 90% of people in the world delete the application just after installing it. And hardly 16% of the population renders a second chance to a mobile application. This suggests the importance of user experience. Sound localization is the best solution to enhance the user experience of your app. Localize your app correctly and be at the peak of competitive applications with a few loopholes in localization. Moreover, you also need to add your applications to local app stores of the target countries apart from Android and iOS stores to stand in this competition.

4. Localization increases your visibility:
As discussed above, localizing the apps provides an excellent experience to the users. Their positive feedbacks improve app visibility on the app stores. However, your App Store Optimization (ASO) strategies play a significant role in the ranking of your app on the store. Your application can get high visibility with localization of the entire app content, symbols, descriptions as well as images used in the mobile app. So, even if you have a tight budget, invest a little more in improving the localization along with ASO strategies and your app will be one of the highest visible applications on the app store. Ultimately your app can get over 128% more downloads throughout the world. (A study by Distomo)

So, get started with the localization of your application now. Stop thinking about high investment. Do it right, and you will get the best ROI for localizing your mobile app. 

If you are in search of a professional translation company to get your app(s) localized, look no further! You can leave all your app localization requirements on us, Lingual Consultancy.

For requirements/queries drop an email at [email protected] or give us a call at +91 124 2848100.