game localization services

The Gaming Industry is a growing opportunity for Language Service Providers

Posted on March 31, 2020
By Lingual Consultancy Services

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Logically, any business working on a global level cannot avoid the need of a translator, interpreter, and other such linguistic professionals. And as gaming is one such industry, LSPs are in high demand here.
Also, when you hear the word “gaming”, you might be thinking of all the online gaming sites and mobile apps available on the internet. But in general, gaming includes both online and offline gaming, and language service providers are equally crucial for both types. Maybe it is translation, localization or interpretation,  LSPs are an integral part of the gaming industry as it goes on to be more and more global. Language service providers are useful in following aspects of the gaming industry:

Game localization
Many of the gaming platforms outsource their gaming software from reputed software providers. Such providers are well established and possess already localized versions of their games.
However, if you use a proprietary gaming software, you need to localize the game according to the region where your software will be used. And this applies to both webs based as well as client-based (desktop and mobile) games.

Translation and interpretation for live dealer gaming sites
Owing to an unbelievable rise in the per capita income of many countries and exponentially increasing interest of people in online gaming, the gaming industry has seen a sudden growth in its popularity all over the world.
Now, as there are a lot of live-dealer gaming sites making their place in the industry, they need to hire language service providers to facilitate the localization. Also, when it comes to live-dealer gaming sites, most of them prefer to hire interpreters, especially when a high-end live dealer site is involved.

Offline gaming houses: why they need LSPs?
Now, as we come to offline gaming, there are numerous gaming houses famous across the globe. Such gaming houses attract a lot of players from foreign countries. Most of these tourists are VIP players, and the gaming houses prefer hiring language service providers like translators and interpreters.

Translation vs Localization
There has been a peak increase in the adoption rates of gaming platforms (more so in the mobile apps), and hence LSPs are going to be in demand for the long term. Translation might seem to be a cheaper option, and it might also give you an okay experience of gaming. Still, localization is one thing that would provide you with the best experience of gaming in terms of emotion and the actual intent of the game.
In the end, the progress of LSPs goes hand in hand with the rise of the gaming industry as LSPs help in increasing the reach of the game by facilitating its customization to the targeted audience. 

Leave all your game localization requirements to an expert localizing company, Lingual Consultancy (LC). We are a leading LSP offering translation, transcription, website localization, game localization, etc in over 250 languages covering all the major Indian, Asian, European, Latin American and African Languages.