The translation industry has faced many challenges, and with the rise of neural machine translations, inferior as they may be to human work, they have grown exponentially. Additionally, new language technology has emerged rapidly, and the growth of online video and e-learning content has further added to the industry’s complexity. This has forced language service providers worldwide to stay agile and differentiate themselves with superior service. As we look at the year 2018, here are the key trends that are expected to shape the localization and translation landscape. Neural and Adaptive Machine Translations Will Become Even More Common Neural Machine Translation (NMT) has been steadily improving, with service providers investing significant resources to enhance its performance. In 2018, we expect this technology to become even more common and to be integrated into tools like CAT (Computer-Assisted Translation) and Translation Management Systems (TMS). However, while machine translation is improving, it’s important to note that it will never be as effective as human translation, especially when the translation requires expertise in a particular domain. Multilingual Digital Content Will Rise in Demand The demand for multilingual digital content will continue to grow, especially with search engines creating new needs for content in various languages. This increase in demand is expected to significantly contribute to the growth of the language industry. As content creators strive to meet this demand, localization and translation services will be more critical than ever. Demand for Video Content Will Keep Growing Cisco predicts that by next year, 80% of the internet’s traffic will be video content. With video being a powerful medium, localization and translation of video content will become even more essential. As more businesses and organizations expand globally, the need for localized video content will increase, especially with the rise of e-learning platforms and video-based marketing. Interpretation Technology Will Improve Interpretation technology is advancing rapidly, with tools like Google’s real-time translation headphones leading the charge. While these technologies are still not as accurate as human interpreters, they have become increasingly accessible to the average user, and their performance is expected to improve significantly in 2018. These advancements will make interpretation services more widely available but will still require human experts for high-quality translation. ISO Certifications Will Become More Relevant As the language service industry continues to evolve, ISO certifications will play a more significant role. In 2017, ISO introduced new standards for post-editing machine translation, such as ISO 18587:2017. With the growing use of machine translation, these certifications will become increasingly important for ensuring quality and consistency in translation services. Translators may pursue certifications in ISO 18587, ISO 21720 (XML localization), and ISO 18841 (interpretation) to stay competitive in the industry. At Lingual Consultancy, we remain ahead of these trends, offering a combination of people, technology, and expertise to provide the best translation and localization services. No matter what challenges the industry faces, we are here to ensure that your content remains professional, proficient, and localized for every market.

Technology plays a critical role in the translation industry, making the process faster, more efficient, and more accurate. While the idea of technology replacing human translators has often been discussed, it’s become increasingly clear that technology is here to assist rather than replace. With innovations like Neural Machine Translation (NMT) and Computer-Assisted Translation (CAT) tools, translation has become a much more streamlined process, benefiting both translators and clients alike. The Evolution of Translation Technologies In recent years, machine translation has seen a major leap forward. Neural Machine Translation (NMT), in particular, has proven to be a game-changer. Unlike earlier translation models, which relied on statistical probabilities, NMT uses advanced algorithms to learn from large datasets, producing more accurate and contextually relevant translations. This technological breakthrough has allowed translators to deliver high-quality translations in a fraction of the time, while still maintaining the natural flow of language. Key Translation Tools That Are Changing the Game Benefits of Technology in Translation Technology doesn’t just improve the speed and accuracy of translations; it also opens up new opportunities. For instance, machine translation allows businesses to expand into new markets without the need for human translators at every step. Faster communication and better collaboration between clients and translation agencies are additional benefits that technology brings to the table. A Changing Landscape for Translators As the demand for multilingual content grows, so do the opportunities for translators. Thanks to technology, the scope of work has expanded beyond traditional translations. Now, translators can also specialize in software translation, localization, and technical translations, areas that were once difficult to navigate without the aid of advanced tools. The Future of Translation Technology Looking ahead, the role of technology in translation will only continue to grow. While artificial intelligence (AI) and machine learning continue to make strides, human expertise remains essential for ensuring cultural sensitivity, contextual understanding, and the subtleties of language. The key to successful translation will be in finding the right balance between cutting-edge technology and human input.

Language is more than just a means of communication; it shapes our perceptions, cultures, and identities. TED Talks offer a treasure trove of insights into the fascinating world of languages, from the power of multilingualism to the impact language has on our brains and societies. In these five must-watch TED Talks, you’ll explore topics such as how language influences thought, the importance of preserving endangered languages, and the fascinating process of learning a new language. Whether you’re a linguistics enthusiast or simply curious about the role language plays in our lives, these talks will expand your understanding and appreciation of this powerful tool that connects us all. 1. 5 Techniques to Speak Any Language One of the most common questions polyglots face is, “How did you learn all these languages?” Among the many techniques, the most important one is to love and enjoy the language learning process. Mistakes are not something to be afraid of; they are part of the learning process. Stick to someone who is knowledgeable, detail-oriented, and allows you to make mistakes. Most importantly, immerse yourself in the language by conversing more and more! 2. Identifying Yourself Through Language Language plays a vital role in how we present ourselves to others. It reflects in our accent, word choice, and even our spelling. For example, in Canada, a winter hat is called a “toque,” whereas in America, it’s called a “beanie.” Language is more than just communication; it’s a reflection of our identity and cultural influences. Whatever we say or write can reveal a lot about who we are. 3. How Language Shapes the Way We Think Language is a beautiful gift that allows us to express ideas and transmit thoughts. Interestingly, there are over 7,000 languages spoken around the world, each unique in its own way. For example, the aboriginal community of Kuuk Thaayorre in Australia doesn’t use the words “left” or “right”; instead, they use cardinal directions (north, south, east, west) for orientation. Additionally, some languages lack exact number words, while others may have a distinct way of naming colors. Language can significantly shape how we think about the world around us. 4. You Are Fluent in This Language (And Don’t Even Know It) Humans are fluent in a language that we might not even be aware of: the language of images. Unlike spoken or written language, we don’t learn how to read images; it’s something we do naturally. Images and symbols convey complex ideas in a simple form, making them a powerful tool in communication. For instance, public transport symbols help us follow directions, and images can evoke emotions or create humor. Understanding this “language” can open up new ways of thinking and connecting. 5. Lost in Translation Learning a language goes beyond just mastering vocabulary and grammar. It’s also about understanding the culture and mannerisms associated with it. Language and culture are intertwined, and they constantly shape each other. Being multilingual not only increases cognitive abilities but also improves problem-solving skills. When learning a language, it’s crucial to delve into its slang and cultural context. After all, “If you forget your language, you have forgotten your heritage.”

Being a user, how long do you stay on a webpage before leaving? It’s a very obvious question, yet the answer has always been the same: Not very long. On average, a page visit lasts even less than a minute. Since users and readers are always in a rush, you cannot attract their attention unless you present something extraordinary! Another important factor is that website visitors are 4 times more likely to take interest in a service or make a purchase from a website in their own language. According to research, 72% of internet users are non-English speakers. Over 1 billion people access the internet in a language other than English. According to Ethnologue, Chinese is the most widely spoken language in the world, followed by Spanish, then English, Arabic, Hindi, and more. While English remains a popular language, a large number of other languages are spoken and written day-to-day. So how can you make the most out of the languages that surround you? Go for Website Localization! Make your services available in more and more languages. This doesn’t mean you should simply translate your site into the world’s top languages. Instead, figure out who your target market is and what languages they speak, and act accordingly. Localization is key to reaching your audience. Ensure your translated website is easily accessible and the content is high quality. This not only increases traffic but also makes your customers feel more connected and valued. Key Considerations for Website Localization Always keep in mind that user experience should be equal in all languages. Strive to create a localized website that mirrors the original in every way—ensuring it functions and looks as great as it does in its original language. Take localization to the next level by ensuring that all links, headers, titles, and image texts work seamlessly when switching languages, without breaking any elements of the website. Why Localize Your Website? Build Credibility with Your Customers When you make efforts to speak to your target market in their native language, your customers will recognize your attempts at improving their user experience. As a result, visitors will have a positive experience that enhances your credibility. Strengthen Your Brand Identity Globally Localization also helps with building your global brand recognition. Your ability to communicate in the language of your customers will most likely position your brand as a trustworthy solution to their needs. Reap SEO Benefits from Localization SEO is a competitive market, and keywords in English can often be overcrowded. By localizing your website, you open up less competitive SEO opportunities in other languages, allowing you to target additional keywords and drive more traffic to your site. Let Localization Yield Money for You By reaching more markets through localization, you are tapping into diverse languages that expand your audience base. Done correctly, localization can lead to high ROI, as you’ll reach broader markets and grow your business. LC provides language services with a pool of over 16,000 translators, transcribers, interpreters, and voice artists across the globe, simplifying the localization process for you. Focus on building your website, and let us handle the translation work.

Language has been an essential part of human civilization for thousands of years, serving as a bridge for communication, culture, and knowledge. According to Ethnologue, there are currently over 7,000 languages spoken worldwide. However, this number is constantly changing due to the rise and decline of languages over time. Many languages have evolved, some have gone extinct, and a significant portion is endangered, with only a handful of speakers left. Despite this, a few ancient languages have stood the test of time and are still spoken today, connecting modern society with the past. In this article, we explore ten of the oldest living languages that continue to be used across various regions. How Many Languages Exist Today? The linguistic diversity of the world is vast, but not all languages have remained active. Studies suggest that about a third of the world’s languages are currently endangered, with many having fewer than 1,000 speakers. While there are thousands of languages in existence, only 23 of them account for over 50% of the global population’s communication. Understanding the origins and endurance of certain languages can provide insight into how they have managed to survive for centuries. The 10 Oldest Languages Still Spoken Today Among the thousands of languages spoken across the world, a select few have managed to endure for centuries. Below are some of the oldest languages still actively spoken today. Hebrew Year of Origin: 10th Century BCE Hebrew is one of the world’s oldest languages and holds immense historical and religious significance. Hebrew was actively spoken until around 200-400 CE when it began to decline as a common spoken language. However, in the 19th century, the revival of Hebrew, particularly due to the rise of Zionism, brought it back into everyday use. Country/Area of Origin: Israel Today, Hebrew is the official language of Israel and is spoken by over 9 million people worldwide. Basque Year of Origin: Unknown Basque is unique because it is a language isolate, meaning it has no known linguistic relatives. Despite being spoken in a region heavily influenced by Indo-European languages, Basque has managed to survive through thousands of years without merging into another language family. Country/Area of Origin: Basque Country (Spain and France) Today, Basque is spoken by approximately 750,000 people. Tamil Year of Origin: 300 BCE Tamil is one of the oldest living classical languages, with written records dating back more than 2,000 years. It is a Dravidian language and remains one of the official languages of India (specifically the state of Tamil Nadu), Sri Lanka, and Singapore. Country/Area of Origin: India and Sri Lanka With over 80 million speakers, Tamil has a rich literary tradition and has remained largely unchanged over the centuries. Arabic Year of Origin: Arabian Peninsula Arabic is one of the most widely spoken languages in the world and is the official language of 26 countries. It is also the liturgical language of Islam, making it a language of global religious significance. The Arabic script has influenced multiple languages, including Persian, Urdu, and even European languages such as Spanish and Portuguese. Country/Area of Origin: Middle East and North Africa With over 270 million native speakers, Arabic continues to be an important global language. Farsi (Persian) Year of Origin: 600 BCE Persian, also known as Farsi, is the modern form of Old Persian, the language of the Achaemenid Empire. Unlike many other ancient languages, Persian has undergone minimal changes over centuries. Country/Area of Origin: Iran, Afghanistan (as Dari), and Tajikistan (as Tajiki) Today, Persian is spoken by over 110 million people. Greek Year of Origin: 1450-1350 BCE (Earliest written evidence) Greek is one of the longest continuously used languages in the world. It has a documented history spanning more than 3,400 years and has greatly influenced modern Western languages, philosophy, and science. Country/Area of Origin: Greece Currently, it is spoken by over 13 million people. H3: Chinese Year of Origin: 1250 BCE Chinese is the most spoken language in the world today. The earliest Chinese writings date back to the Shang dynasty, and it is believed that the language may have roots even older than that. Country/Area of Origin: China and Southeast Asia With over 1.2 billion speakers, Mandarin is the most widely spoken dialect. Lithuanian Year of Origin: 1500 AD (Assumed) Lithuanian is one of the most archaic Indo-European languages still spoken today. It has retained many features of its ancient roots and is closely related to Sanskrit, Latin, and Ancient Greek. Country/Area of Origin: Baltic Region Today, it has over 3 million speakers. Icelandic Year of Origin: 1100 AD (Oldest preserved texts) Icelandic has remained largely unchanged over centuries. Despite Denmark’s rule over Iceland for many years, the language has maintained its original structure. Country/Area of Origin: Iceland Currently, it is spoken by 358,000 people. Irish Gaelic Year of Origin: 4th Century AD Irish Gaelic has been spoken in Ireland for over 1,500 years. Despite being classified as “definitely endangered” by UNESCO, efforts have been made to revive the language. Country/Area of Origin: Ireland It is spoken by approximately 1.2 million people today. Final Thoughts While languages constantly evolve, some have managed to survive for thousands of years, carrying with them the legacy of past civilizations. These ancient languages serve as a window into history, culture, and human development. If you know of any other languages that deserve a spot on this list, feel free to share them!

The hospitality industry is all about making your guests ‘feel at home.’ However, one of the most significant challenges in ensuring a memorable guest experience is the language barrier. The language in which you offer your services may not be the same as the language your customers speak. For instance, imagine a group of foreign tourists visiting an attraction and finding that there are no maps, brochures, or any materials available in their language. What happens next is inevitable: they will lose interest quickly and shorten their stay, possibly seeking better options where they can feel more comfortable and understood. The Sense of Being at ‘Home’ Ensuring that your guests always feel at home is the key to forming lifelong relationships with customers. However, language barriers can hinder this goal. To overcome this obstacle, travel establishments should consider investing in hospitality translation. The more connected your guests feel, the longer they are likely to stay and the more they will invest in your services. This connection can significantly enhance your business’s return on investment (ROI). What needs translation in the hospitality industry? While internationally recognized symbols like those for elevators, restaurants, washrooms, and exits are universally understood, any written content such as maps, itineraries, guides, brochures, and legal agreements (disclaimers, policies) must be translated into the languages your guests speak. This will ensure that they have a complete understanding of the services, policies, and offerings, helping them feel more at ease during their stay. Website Translation for Better Guest Engagement In today’s digital age, your website is an essential touchpoint for guests before, during, and after their stay. They turn to your website for detailed information, making it a critical part of the guest experience. By offering a multilingual or localized website, you allow visitors to access your site in the language of their preference, which creates a stronger sense of familiarity and belonging. To effectively break down the language barrier and make your guests feel welcomed, it’s crucial to work with a professional translation agency. These experts will help you localize your website content to suit the local language and culture, ensuring that your visitors feel valued and understood. Moreover, a multilingual website also serves as a powerful marketing tool that allows you to reach a global audience, expanding your business’s exposure and attracting more international customers. The Importance of Choosing the Right Words In hospitality, the power of words cannot be overstated. The choice of language can greatly influence the way guests perceive your brand and services. A small error in translation might not only confuse your guests but also damage your credibility. Words that may have similar meanings can vary greatly in context, and only the ‘perfect’ word will accurately convey your intended emotions and hospitality. This is why you should always seek the expertise of a professional translation agency to ensure the tone, style, and meaning of your communications are precisely aligned with your brand’s image and culture. If you are looking to build a long-term relationship with a reliable language service provider who understands the nuances of hospitality translation, do not hesitate to contact us.