5 Reasons Why You Should Localize Your Mobile App

Does your company have an app? Is your company model centered on a mobile app? Everyone needs to start somewhere, and it's important to focus on capturing your local Market. Once you have a popular app with a growing number of downloads and favorable reviews, it's time to consider mobile app localization. Why? Because if your app is only available in one app store, you'll miss out on millions of potential sales.

Though apps are often designed with a large US market in mind, it is the Asia/Pacific area which has the world's largest number of mobile customers. However, mobile phone usage is also increasing in regions from South America to Northern Africa. It's time to invest in a mobile app translation service if you want your company to keep growing. Here are five major advantages of mobile app localization:

Obtaining Global Market Access

There are several countries that you may choose to localize your mobile app for. You won't be able to launch an international mobile app localization project all at once, so focus on the areas where your product or service is in higher demand and partner with affordable app translation services. Due to the type of your business/service, you might have to reach out to a global market. However, accessing this global market must be done with care, especially if you haven't done any preliminary research. Partnering with a certified translation service provider is the key here.

Localizing the mobile app for both Android and iOS platforms is ideal because it will broaden your reach. However, as Google Play isn't available in China, you'll have to deal with over 200 local Android app stores! If you desire a smoother entry, iOS app translation is easy because the App Store rules are the same worldwide. Regardless of where you start (the origin or the country of launch), the benefits remain the same: access to additional users all around the world.

Sales Potential Is Endless

According to VentureBeat, Pokémon Go, the infamous gaming software, grossed $35 million in its first two weeks. And that was in just a handful of global markets. Nintendo created huge global sales by investing in an excellent mobile app localization strategy. Each new market had to be thoroughly researched, with all texts, statistics, icons, graphics, and screenshots painstakingly localized for their target audiences. In the end, the investment was well worth it.

You may not be in the gaming industry, nor a big player like the global gaming behemoth Nintendo. Nevertheless, one should not rule out effective mobile app localization service as a crucial tool to generate sales. Whatever you're offering, there's a market for it somewhere else in the world.

A solid advantage in the market

As you may be aware, the app market is highly competitive. The first stage is to get people to download your app. Your app will not last long if it does not meet expectations. 90% of people delete apps quickly after downloading them, and only 16% of them are willing to give an app another opportunity. What exactly does this imply? Investing in mobile app localization that provides the best user experience for your target market will give you an unrivaled competitive advantage.

You'll also need to know how to make your app compatible with local app marketplaces. In other words, this involves making sure your keywords appear in the app's title and name on iOS. Your app description will be checked by Google Play, so make sure you understand the essential search terms users use in this market. Even if you're not translating your software into another language, you'll need to think about measurement systems, currencies, and local slang. Irish people, for example, don't go on vacation; they go on a holiday. Therefore, your ASO (App Store Optimization) strategy will need to change. If you get your app localization right, you will have a clear advantage over your competitors who don’t provide a localized version of the app for their target market.

Increased Exposure

You may have a popular app in the United States, but that doesn't mean it won't need to be adapted for other English-speaking regions. Whether you're localizing for the UK, India, or Russia, your ASO strategy should be considered from the outset. The App Store and Google Play platform will give you more visibility if you localize your app's content, graphics, and descriptions. Ensure your app has the correct number of keywords without jamming them in.

More downloads will result from a strong ASO campaign since more users will see your app. Even if you're on a shoestring budget, some level of app localization is required if you want to reach the correct audience. And, if you're going to encourage positive reviews and improve your rating, you'll need to verify that your app is localized correctly.

Guaranteed Return on Investment

Investing in mobile app localization will result in a positive return on investment. The cost of localization can appear high at first, especially when working with experienced translators who are native to the target nation. However, if you properly localize your software, you will see a guaranteed return on investment. Things will be easier each time you expand into a new country once you've started the localization process. Why? You'll still have to deal with different laws, languages, and buyer behavior, but you'll develop a knowledge base and effective methods to help you get things done.

ROI is not a precise science, and no single statistic will apply to all businesses. However, according to a Distimo study, localized apps received higher download rates. By how much more? A whopping 128 percent increase!

We hope you understand the significance of mobile app localization. It is essential to work with a professional translation services company to ensure that you translate your mobile app effectively. 

If you are in search of a professional translation company to get your mobile app(s) localized, look no further! You can leave all your app localization requirements on us, Lingual Consultancy.

For requirements/queries drop an email at [email protected] or give us a call.