Why is translation so Important for Businesses in 2021

As the digital world pushes for more globalized and shared experiences, the worldwide translation sector is expected to rise in the coming year. Early projections estimate that it will be worth $46.21 billion by 2027, growing at a CAGR of 2.1% from 2020 to 2027. In addition, people are primarily in their homes working (or playing) in front of computer screens as the pandemic continues, making this the ideal moment for multilingual content to help businesses get ahead in the game. These growth trends, however, may differ in different parts of the world. So, if you are a company, a brand, or an organization trying to expand into new areas with worldwide target customers online – how do you reach them most effectively? Quality translation puts you in front of businesses and consumers, creates brand confidence, and boosts search engine exposure. Let us look at five reasons why translation is essential for reaching new and diverse audiences. 

Increase in Online Shopping behaviour

The coronavirus pandemic has changed how people worldwide live their lives, allowing businesses to reach out to them online with translated content. In 2020, nearly two billion people will have purchased products or services online, with global e-commerce sales exceeding 4.2 trillion dollars. "The COVID-19 pandemic has improved the transition to a digital society. As the global economy moves towards recovery, the reforms we make now will have long-term consequences," said UNCTAD Secretary-General Mukhisa Kituyi. He believes that the growing popularity of online shopping worldwide emphasizes the need for more people to purchase online.

The New Normal in Shopping post-Covid-19

As the "buy local" trend gains traction, the factors that drive brand decisions are shifting as well. New consumers are migrating online for supermarket shopping, boosting digital commerce — a trend that is likely to continue post-outbreak. "During the pandemic, online consumption habits in Brazil changed, with a higher proportion of internet users purchasing essential products like food and beverages, cosmetics, and medicines," said Alexandre Barbosa, manager of the Brazilian Network Information Center's Regional Center of Studies on the Development of the Information Society (Cetic.br) (NIC.br). The way to appropriately interact with these international audiences is to speak their native tongue. 

Translation improves Brand Loyalty

If your brand does not have a language option in their language, four out of ten consumers will not engage with it. In another language, 40% of people will not buy. 72.4% prefer to buy things that are written in their native language. Seventy-five percent prefer product information in their language. Whether your firm is B2B or B2C, localizing your content will put you in a far better position to sell internationally. It is a significant vote of confidence. A well-executed translation is essential for building brand legitimacy, whereas a sloppy translation may alienate your target audience. Your new visitors will be grateful that you took the time to translate your website.

Translation helps in better Organic Search

In the 'new normal,' high-quality translated web material can pay for itself several times over in terms of views and inquiries. More individuals use search engines to discover new products and services since more consumers are online and ready to spend. The translation is an excellent technique to improve your SEO (search engine optimization) and attract new customers to your company. Improving your search engine rankings by adding a foreign language option to your website is a simple method to expand your online reach. If your website's content includes translated terms and phrases, it is more likely to appear in foreign language searches for your products and services, allowing new consumers to discover you.

Moving ahead in the Competition

Regardless of industry or sector, web content translation presents a significant opportunity for businesses. Because many companies do not spend on adequately translated information, there is frequently less competition. There is more room to impress customers when there is less competition. It may also be simpler to achieve higher search engine rankings. The 'new normal' establishes a brand. Many of these international customers may understand English to some extent. Still, if you provide them with good translations in their language, they will be far more likely to remember you and part with their money.

Want to expand your business in the global market? So, don’t wait too long. Get your content localized from us – Lingual Consultancy. For requirements/queries drop an email at [email protected] or give us a call at +91 124 2848100.