Role of Software Localization in the Current World

The global market brings a lot of competition today. There are 7,000 live languages spoken in the world today. And only 4.83% of people speak and understand the English language. Moreover, cultures are further diversified apart from languages. If we take a simple example of colors used in the interface, the purple interface of software can be used when you are targeting a US or UK based audience. But the same interface is not suitable for the Brazilian audience as purple is a color that indicates death and mourning among these people. It creates many difficulties for companies targeting to reach an international audience for their business. The primary issue among them is localizing software to meet the necessities of a diverse workforce. This creates the need for software localization in the modern world.

Software localization is the process that makes any software adaptable to fulfill the requirements of a specific culture as well as language. The process requires very few changes on its back-end. It indeed is a challenging task to achieve software localization. Then what is the significance of this process in modern business? The following article will take you to a brief insight into the answer to this question.

Following are the roles of software localization in the modern world: 

1. Boosting domestic and International sales:
Making your company ready for the global audience is a tough challenge in itself. When you are taking your sales from local to international markets, your potential consumers must access your software easily. It could be a shopping website, a game, or any educational webpage. Localizing your software according to the language and culture of your target audience will boost your market internationally. Localization makes the information more understandable for consumers. And this drags them to buy and rate your products and/or services. 

2. Bringing down the net investment of business:
Software localized perfectly fulfills the aspirations of target customers. It can replace many marketing activities and attract the audience. Localized contents build trust among the audience, and this is the base of any business in the market. So, once you launch your localized software on the internet, you can cut down on many marketing campaigns. This, in turn, saves them money, which can be utilized further for investment in the business. Apart from savings, localized software brings profit to your business. Thus, it plays a role in increasing the capital of the company.

You might also create software for your employees to connect them to the business. When you have employees from multiple nations, localizing your software cuts down the cost that goes into training them individually according to their language and culture.

3. Providing best experience to the user:
Sales can never be the only target of the business. The reputation of your company decides its future. Client testimonials attain this. And these testimonials depend on their reviews, which ultimately depend on their experience. For example, you are a game developer, and you launch a game following the English language and culture. People from the entire world may access the game, but the ones with poor English and belonging to a different culture will surely have a bad experience of your game. Localization solves this problem and improves the quality of your software for the user.

Thus, software localization is a unique arena of modern business targeting an international audience. Moreover, localization is the heart of the multinational company.

Get your software localized by one of the leading translation companies, Lingual Consultancy. We offer translation, transcription, software localization, website localization, etc in over 250 languages covering all the major Indian, Asian, European, Latin American and African Languages.